Gera Arcaden Shopping Centre

Gera Arcaden Shopping Centre placemaking
  • Customer Gera Arcaden
  • Architect Green Furniture Concept
  • Year 2019
  • Location Gera, Germany
The main reasons for choosing the Nova C seating system were partly the functional aspects such as the modularity, the easy-care qualities and the very long lifespan of the product (15-year guarantee).

Gera Arcaden is a shopping centre located in Gera, Germany. Known for its many cultural attractions, the shopping centre offers visitors a large choice of retailers and local and international dining options, from German to Asian to Italian cuisines.

In 2019 Gera Arcaden chose to re-furnish the centre with new seating from Green Furniture Concept. The furniture chosen was Nova C modular seating in a natural-looking 4-colour mix.

The main reasons for choosing the Nova C seating system were partly the functional aspects such as the modularity, the easy-care qualities and the very long lifespan of the product (15-year guarantee).

But above all, the biophilic design and comfort of the furniture, create a calm and attractive atmosphere which gives visitors a chance to relax, unwind and feel part of the surroundings. Increased user satisfaction and dwell time is reflected in higher retail sales, revealing that comfortable and placemaking furniture in commercial areas attract visitors and keep them there. A survey carried out by UK retail group ‘intu’ reveals that when people remain in commercial zones for more than half an hour, retail revenues go up by 1% per minute, which is a significant increase.

The third reason for Gera Arcaden to chose Green Furniture was its sustainable values. All wood in the furniture comes from certified sources to support and guarantee responsible forestry. Green also plants a tree for every product sold, to close the biological cycle.

Photographer: Rolf Wernicke (Centre Manager Gera Arcaden), 2020

Products in this project

Modules

Nova C Double Back 100

Article number: NBAD1
Details

Nova C Double Back 150

Article number: NBED5
Details

Nova C Double Back 30°

Article number: NBAD2_30
Details

Nova C Double Back 45°

Article number: NBAD2_45
Details

Nova C Double Back Endpiece

Article number: NBAD7
Details

Add-ons

Nova C Wireless Table

Article number: NBX_TW
Details

Nova C Back Armrest

Article number: NBA_A
Details

Nova C Table

Article number: NBX-XX
Details

Nova C FB Armrest

Article number: NBA_A2
Details

Nova C FB Armrest w/Charger

Article number: NBA_A3
Details

Nova C Leg Charger

Article number: A01D_x
Details

Nova C Logo on Rib

Article number: NBA_RL
Details

Nova C Double Back Endpiece Cover w/Charger

Article number: NBAD_ECC
Details

Nova C Double B2B Cover

Article number: NBAD_EC2
Details

Nova C Rib Charger

Article number: NBA_RC
Details

Configurations

Nova C Double Back Straight

Article number: NBADC1
Details

Nova C Double Back Wiggly

Article number: NBACD6
Details

Nova C Double Back Tilde

Article number: NBADC5
Details

Nova C Double Back Ondular

Article number: NBACD4
Details

Nova C Double Back Bracket

Article number: NBEC2
Details

Nova C Double Back Omega

Article number: NBADC3
Details

Nova C Crossroad 4 Small

Article number: NBXC4
Details

Nova C Crossroad 3 Small

Article number: NBXC3
Details

Nova C Crossroad 3 Large

Article number: NBXC6
Details

Modules

Nova C Bench 100

Article number: NBE1
Details

Nova C Bench 150

Article number: NBE5
Details

Nova C Bench 30°

Article number: NBE2_30
Details

Nova C Bench 45°

Article number: NBE2_45/30
Details

Nova C Bench 90°

Article number: NBE2_90
Details

Add-ons

Nova C Wireless Table

Article number: NBX_TW
Details

Nova C Bench Armrest

Article number: NBE_A
Details

Nova C Table

Article number: NBX-XX
Details

Nova C Logo on Rib

Article number: NBA_RL
Details

Nova C Leg Charger

Article number: A01D_x
Details

Configurations

Nova C Bench Straight

Article number: NBEC8
Details

Nova C Bench Wiggly

Article number: NBEC6
Details

Nova C Bench Ondular

Article number: NBEC9
Details

Nova C Bench Tilde

Article number: NBEC5
Details

Nova C Bench Bracket

Article number: NBEC2
Details

Nova C Bench Donut

Article number: NBEC7
Details

Nova C Bench Circle

Article number: NBEC1
Details

Nova C Bench Omega

Article number: NBEC3
Details

Nova C Bench Stadium

Article number: NBEC10
Details

Nova C Bench Infinity

Article number: NBEC4
Details

Green retail space design

We create places that make commercial centres more memorable, because feeling good is part of the experience. The fast-paced world of retail keeps people on their feet. That’s why we design places where shoppers can sit and unwind, keeping friends together while designating required distances for individuals too.

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