Emporia Shopping Centre

- Customer Steen & Strøm, Klépierre Group
- Architect Green Furniture Concept
- Year 2024
- Location Malmö, Sweden
Ascent is both sustainable and fits well with Emporia's overall design. Furthermore, it is already popular among our many visitors.
Emporia, a premier shopping destination in Malmö, Sweden, is enhancing the shopping experience with sustainable and modular furniture from Green Furniture Concept. As part of Steen & Strøm, a leading Scandinavian shopping centre operator within the Klépierre Group, Emporia prioritizes customer comfort and brand engagement. The project features Ascent seating, known for its seamless, sculptural design, creating a welcoming atmosphere for visitors. This collaboration between Green Furniture Concept and Steen & Strøm showcases how innovative design merges functionality, sustainability, and aesthetics to enrich commercial spaces.
The Challenge
Steen & Strøm sought to enhance visitor satisfaction by creating inviting, comfortable spaces where shoppers could relax and recharge. With foot traffic increasing and visitor expectations evolving, the goal was to provide seating solutions that seamlessly blend with Emporia’s modern aesthetic while promoting sustainability.

The Solution
Green Furniture Concept introduced its modular and sustainable Ascent seating at Emporia, designed to complement the shopping centre’s architectural identity. These ergonomic and nature-inspired seating concepts offer a place for visitors, promoting a balance between the shopping experience and social interaction. The use of responsibly sourced wood and recycled materials reflects Emporia’s commitment to sustainability, while the organic forms of the furniture align with the centre’s modern, nature-inspired interior design.
Expanding the Vision
Emporia’s success is part of a broader initiative by Steen & Strøm to enhance visitor experiences across its shopping centres. Similar Green Furniture Concept installations have been introduced in Field’s (Copenhagen) and Bruuns Galleri (Aarhus), reinforcing a commitment to sustainable, people-centric design. Beyond Scandinavia, Klépierre shopping malls in the Netherlands, France, and Germany are also adopting these solutions.

We are happy to contribute to the great shopping experience at Emporia, Bruuns Galleri and Field’s. Our seamless seating and sound-absorbing materials create places where visitors can pause as they decide what to buy and where to eat.
Lisa Jakobsson, Global Sales ManagerProducts in this project
Green Retail Spaces
We turn retail spaces into community places. We use the principle of biophilic design to create welcoming environments where shoppers are encouraged to stay for a while and experience their surroundings at a slower pace. After all, longer dwell times are correlated to greater spending.
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