My first reaction was, wow! What a fantastic acknowledgement and then, how grateful I am to be part of this journey of sustainable growth with the best team there is; team Green Furniture Concept.

In order to make sustainability stick and be a force companies choose to invest in, growth and profit need to be the engine behind it. Sustainability without a commercial profitable agenda will never, how relevant it might be, have the power to sustain and make a true impact.

In order to make an environmental impact which lasts, sustainability needs to go hand in hand with a commercial agenda. It has to be profitable to choose the right direction and do good. The more people engage in these matters and understand the importance of a sustainable way of doing business, the more relevant it is to make investments which are doing good – for the environment and for the people interacting with what we offer.

For starters, I am rooted in finance and love numbers, data and all aspects of the commercial agenda. I dedicate a lot of my time to how we can improve our business, our service and offer to our customers and where we can gain competitive advantages. Having the privilege to do so with a high functioning and skilled team is a bless. I love all aspects of teamwork, we win, and we lose as a team. I get energy from finding the silver lining in how to make customers happy, winning contracts and making the world a better place to live. And I fuel energy from the team that I work with.

To make sure we always stay relevant and on top of things, leading change, finding new and innovative solutions replacing non sustainable choices with Green Furniture Concept modular and sustainable solutions.