Malmö, Sweden, May 2026 – Green Furniture Concept has been awarded the Red Dot Award: Product Design 2026 for its modular seating concept, Pelago, marking the company’s second recognition by the prestigious international design competition, following the award-winning Ascent series in 2020.

The Red Dot Award is regarded as one of the most respected distinctions in global design, recognising excellence in quality, innovation, and functionality.

Developed in close collaboration with industry experts and architects, Pelago is designed to meet the practical demands of public spaces. As user behaviours shift and environments become more dynamic and multifunctional, the expectations on flexibility, integration, and long-term adaptability continue to evolve.

Early observations revealed that public environments are often defined by fragmented elements, seating, planters, and functional add-ons placed as separate objects rather than as a cohesive whole. Pelago responds to this through a modular solution that brings these elements together, enabling flexible, island-like configurations that adapt intuitively to different spatial and operational needs.

Defined by its double-curved surfaces, soft transitions, and concealed fixings, Pelago establishes a consistent design language across seating, planters, and recycling units. This modular approach allows multiple functions to be combined harmoniously, simplifying specification while supporting more adaptable and future-proof environments.

Inspired by the fluidity and natural formations of the Nordic archipelago, Pelago translates organic landscapes into spatial design. Its soft, continuous forms and absence of straight lines create a sense of flow, inviting movement while offering moments of pause. By drawing from nature, the concept introduces a calming presence into often fast-paced public environments.

The series is developed with a strong commitment to circularity. Pelago is constructed using certified wood with 0% VOC treatment, high levels of post-consumer recycled aluminium, and recycled plastics. All components are designed for disassembly, repair, and replacement, supporting long product lifecycles and reducing material waste. Smooth surfaces and carefully considered detailing also ensure ease of maintenance, enabling efficient cleaning and long-term performance in demanding public environments.

Since its launch, Pelago has received a warm welcome globally, with installations spanning from the United States to Europe, the Middle East, and Hong Kong. The journey began with a pilot installation in Malmö, Sweden, where the concept was first brought into a real public setting.

This second Red Dot Award reflects Green Furniture Concept’s continued ambition to challenge conventions in public space design, moving beyond static furniture towards adaptable, human-centred environments.

Green Furniture Concept designs and manufactures sustainable, biophilic seating and furniture solutions for public spaces worldwide, with a focus on airports, transport hubs, and retail environments. Our products combine high-quality design, durable construction, and environmental responsibility.