Product Launch - Revolutionary beam seating solution

03/30/2020 - 11:14

Green Furniture Concept on the Ascent

Leave it to Green Furniture Concept to launch the most memorable modular beam seating.The new Ascent Series from Green Furniture Concept will finally be revealed online at Green's showroom in Malmö, Sweden on the 31st of March. 
(Watch the video from the launch here) 

Gently curved and a triumph of three-dimensional design, Ascent is unique, placemaking, configurable and truly seamless. Architects are sure to recognise and celebrate the possibilities. With Ascent, the limitations of straight-backed, straight-angled beam seaters are no more.  Ascent can be configured to fit the structure of the building, and guide people flow. Not only does Ascent create 30-40% more space than conventional seating systems, it offers first-class comfort and a unique experience.

As always, sustainability is a prime concern. Along with wood from certified sources, Ascent is made of post-consumer low-carbon aluminium from Hydro (the highest recycled content on the market and first-time-ever used in furniture!), recycled post-consumer steel and ocean-based recycled plastic from Plastix. Ascent was designed for the circular economy – as you would expect from Green Furniture Concept.

CEO Jonathan Nilsson:
“Like all our furniture, Ascent is space-saving, durable, easy to maintain and designed for visitor satisfaction. We have been thinking about how to evolve the beam seater areas for a long time. Ascent is the result, and we are delighted to be presenting it for the very first time digitally and at our showroom in Malmö. Rather than launching at a large expo, we felt a smaller event was the only responsible choice, in the light of concerns about the COVID19.”
Read more and download product folder

About Hydro 
Hydro’s purpose is to create a more viable society by developing natural resources into products and solutions in innovative and efficient ways. It is the largest aluminium company in the world with operations along the entire aluminium value chain.
Contact: Jennie Rutgersson – Key Account Manager
+46 705 88 29 40