Green Furniture and PlanT: More trees, more impact!
By Sandra Lundberg - Head of Marketing
We are thrilled to announce the expansion of our collaboration with Hacienda La Tentación by planting 10’000 additional trees through their reforestation initiative in Colombia! With these trees, Green Furniture will have contributed a total of 15’000 trees over the past 18 months to the reforestation, conservation and protection of water basins in Colombia.
"This collaboration was a major inspiration for structuring a broader blockchain-enabled initiative called PlanT. "
Green and Hacienda La Tentación started collaborating on this initiative in 2018 as part of the commitment from Green Furniture to plant one tree for every piece of furniture sold. This collaboration was a major inspiration for structuring a broader blockchain-enabled initiative called PlanT.
Plan T is an initiative of Hacienda La Tentación, Colcocoa and NoName Chocolate to promote the planting of trees in cocoa-growing regions in Latin America. Beyond carbon capture, planting trees promotes biodiversity conservation, water sources protection, soil health, economic development and beauty. The platform has now been expanded and supported by blockchain and third-party verification. It aims to provide an affordable, simple, yet reliable tool for both individuals and organizations to contribute to reforestation in fragile ecosystems.